Building your business sales system via social network
When you start your own company, you needs to enroll it, finish research and development of your product, last but not the least, you must publish it to customer and manage to complete the deal. Usually the last shot means money or nothing.
Since it's year 2012 and we both in a information times, we found many big companies establish and maintain a official website to display their products and even sell them. Bingo, Apple has its famous apple store for both iPhone 5 and iOS softwares. In 2010, Apple's iTunes store (including Music, App and iBooks) has a 4.1 billion USD sales. Besides, many companies have similar websites call B2C (business to customer).But it's a cost thing to maintain your website, our mainland people always have a lot to share when it comes to Ministry of Railways' tickets sales system. It's cost 330 million RMB but leaves too many questions, such as hard to login in not to mention buy your ticket when spring festival. It's a nightmare!
As for your startup, your wants to promote your products with the least many, but how? B2C costs too much but we have C2C. You may argue that C2C platforms like Taobao and Yahoo auction sell a lot but do nothing in promoting your brand. But how about social network systems like facebook and sina weibo, which have a great scale of customer foundation. Here a very successful example.
Kuaishubao is Xu Zhiming's very successful startup in 2010, when other gaints like 360buy and dangdang have taken over most markets. Xu adopt the social network to manage and coordinate his team as well as sell products. Xu is a social network fan and he chose sina weibo to achieve his dreams.
Xu has a very clear aim via social network, that is, promoting products, building brand and concerting customer relationship. It's a very good point and this where social network works better than other business platform for its deeply involved in people's daily life.
Xu publish new books and other Kuaishubao products via his weibo network system. Xu deal with customer's order via weibo's private letter. Xu and his staffs keep a good relationship with customers via a simple @. When customers have a question, they turn to Xu's team via their weibo. It's very convenient and record all these happy time. Public price and recommend means a lot. One can just click his mouse to share all these happy time to his friends and family. There is no doubt that Xu and his team seek great success via the huge and free social network systems.
Social network means a lot when it comes a situation where the quantity of people means. This where Kuaishubao wins over so many gaints.
But HOW ?
It's easy to start your own business free and efficient via social network. First, You need to register a sina weibo. It's a very simple thing as soon as you have a email.
What you need is apply for a new ID for every staff and certificate your blog.
Second, you must create a official group and publish your products. Then your team can manage to do the daily thing of business. You must pay close attention to customer's interest and give monkey what they need.
Kuaishubao is a platform just like a website of 7-eleven. It promise to deliver what you book form their website in just 1 hour. It must respond more quickly than any other sales system. Luckily, social network win!
Last, you need to enlarge your field. Actually many customer just use a search engine like Google or Yahoo to find what they want. Let's take the very famous search engine Baidu as an example.
So you now have a direct knowledge the power of social network in daily life. By the way, Kuaishubao has a very huge sales and earn its second round of venture investment already.
When you run into startup or wants to promote your products free and efficiently. Maybe social network is the best choice.
Reference:
http://www.kuaishubao.com
http://jobs-spot.net/doing-as-jesus-networking.html
http://oracleofbacon.org/help.php
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