2012年11月27日星期二
Social network in Data Works
Social network in Data Works
Guys in CUHK do many questionnaire survey everyday, especially these days near the exam. But do you believe there could be social network here? Here is a new pattern about this, which is after my latter article and give a new business pattern. Maybe you'll do questionnaire survey just in the same way latter.
Many received questionnaire survey from their classmates, but many a time, they are busy and somehow just finish it quickly and never think about the details. Besides, you may find your questionnaire surveys' answers are just chaotic and you can do nothing with them. Companies do surveys about the market,too. Microsoft lost about 1 billion USD just for the wrong answers of his survey about phone market and release the wrong Microsoft Kit(a phone designed for youths to enjoy and enlarge their social network).Maybe it's nothing when you finish your homework via a not so good survey answers but means when we turn to the market.
So you may use the questionnaire survey system called "Data Works", which work efficiently via social network. The core of this online system is to invite and share.
Every useful survey is designed for a kind of people, that is ,the target customer.So why not to invite your customer fill with it instead of getting them all form your classmate or friends who wants to help you. Anyway, you know the sample can't be all your friends expect we what do a survey about your friendship circle. What we need is just two things, the right people and the right answer just as follows:
-The Right People
Many organization just do their survey directly to their target customer. They give out survey paper to people in the street or attach a survey letter with the product and every answer means a small gift or a luck draw. Some even personally go to customers' home and do it face to face when it comes to a serious situation. Anyway, it cost but maybe not get the right answer.
-The Right Answer
Needless to say that the right answer means a lot when you make decisions. Wrong survey never leads you to the right decision. But usually you just get not so efficient answers or the deadline is coming but you can not find enough customers related.
The answer to this two issue is survey based on social network. For example, you want conduct a survey about how career go for finance students after they graduate four years, data form a circle of classmates in the same major is more useful than from separate individual.
Where is the different?
You can publish a survey or answer an old one on the website, each useful post will get you a little money. Since one get money form the survey, we can use some technological rules to ensure one must focus on the survey so does a better answer. You can give a"like"or "dislike"when you finish the survey. The system will remind you about your social network,that is, what's your friends' like or dislike, new surveys in your circle, besides, you can just invite your friend to help you in finishing the survey.
Besides, we can analyse their answers and give basic advice about your topic using professional data disposed methods. The most important thing is that the combination can give you more advice even you don't start your own survey. This's all produced by data base stored in the database.
Who will use it?
-The government and official department of statistics
-University and Science department
-University students who want have a data base about their study
-Companies who what know more about the market
Typical Applications:
-Microsoft lost 1 billion after the wrong market research of its phone Microsoft Kit.
-American government's wrong judgment about whether the PLA would be involved in North Korea's War.
-Wal-Mart's building storage about goods
-American Selection
More data means more things. When you have enough data, you have everything. The next generation is big data generation.Why people focus on Computing Cloud? The core is data, the ability to collect and analyse enough data. The data help you in knowing more about the dynamic market and make better decisions, no matter you are in your business or in a selection. The first hand data always give us a glimpse of the future.
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The questionnaire survey system "Data Works",as mentioned in your blog,sounds great and I believe that it will work efficiently via social network by inviting and sharing.
回复删除yup.this my point. where is a problem, there is a solution.The usage of Date Works can really help us when we want to what the market wants
删除I know a good survey has the importance to a corporation to decide the direction of developing. So it's important to analyze how to complete an efficient survey.
回复删除Besides the right people and right answers as you said, I think it must have right time and elaborate explanation.
Sometimes, I'm very interested in some survey. But maybe I'm too busy to complete it carefully. So it's a good way to allow some respondents to delay to submit the questionnaire, which make sure that the respondents can complete the survey carefully.
Also, sometimes the questionnaire's design confuses some respondents. The question has various understanding methods and the respondents will take a mistake. And sometimes, the choices are too few to show all conditions comprehensively.
when I see the right time, i must admit that the time is a very important thing when you make a decision. By the way, how many survey do you conduct this term?
删除To design the question of a survey is really a hard work. but you can get some ideas form your social network. i.e. you can easily find what the focus of your surrounding,then the questions maybe more efficient
As you mentioned, the traditional way of collecting information is not efficient enough. It is really a brilliant approach to emphasis the strength of social network in data processing and analysis.
回复删除it's not a question of which is better, you can use both at the some time actually.
删除It's easy and free to conduct your survey via the website and maybe that can give you a brief idea of what you are doing the research.
Your combination of what you have learnt in Innovation&Entrepreneur and Social Networking is great. Nowadays, filling so many similar, low effectiveness surveys is really become a problem. Also, it's a problem for survey sponsors to find the right people who can give the right answers. So, Data Works, which you have mentioned in you blog, is really a good solution. Maybe I will try to use it in the future.
回复删除very glad to know that you think it's a idea.
删除when i first know the internet, i just know china mobile's website and baidu, but when it comes to QQ and renren,say, social networking, we do have more resourse than we believe
I appreciate your idea of the innovative survey system. Social network exists everywhere but it doesn't mean the value of the network has been fully discovered. The concept of Data Works is inspiring and I also believe the next generation will be big data age. Look forwards to the network building in the near future.
回复删除yup, maybe several people just as Jobs and do the outstanding work as he puts"when i see it i know it". mostly of our time, we know a thing and after a time,when we become familiar with the thing and the technology is powerful enough then we do the great work
删除this the road of social network. by the way, some say the social network is a disrupt invention for we use more social network than normal letter. what about your idea about this ?
Undoubtedly right people with right answers are the main focus of every survey and its creators. Actually nowadays many people are using the social network to invite people completing their surveys. It is, however, not surprised to know that the response rate is low. You mentioned about getting money when someone posts useful posts in your website. Of course money could help but to define the amount that is suitable for this suggestion is another problem. If it only brings like $1, I don't think that would attract many more people. Also, this would leads to some fake information collected as well since some teenagers may keep on doing these surveys without really going through the content of surveys.
回复删除fake survey is a big problem, but when you conduct a survey,say,face to face,since the survey is anonymous how can you tell the person choose what he is thinking in mind ?
删除so i believe the core is to analyse the right answer with the right people.we can pick out the bad nuts by mathematics and other technology.
Wa.... is it the fifth blog? you really work hard dude.I think this questionnaire system would be useful especially for some students who need to write a report or do a case study. Besides, it can also make profit,that is cool.
回复删除yep, u really make a point, the questionnaire is quiet low-efficiency~
回复删除Data generation is coming, I recognize the importance of the Social network'performance in data works after reading your blog.
回复删除yeah! you do a good job on your blog post. I get more knowledge on online data analysis, Thank you!
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